Based on our Vocal Insights®   customer needs discovery process and our Innovare Greenhouse concept development sessions, this workshop will introduce you to proven methods for listening to the customer’s voice, distilling stories and observations down to explicit and latent needs, and creating new product and service concepts through outcome focused ideation.    

• Listening and distilling: Get beyond your company’s internally driven view and understand what it’s really like in your customers’ world

• Synthesizing and ideating: Move beyond information gathering to truly incorporate the customer’s voice into the ideation and concept development processes

   

Learn how to run a project for understanding your customers’ needs and—even more importantly—using that understanding to create great new product and service concepts driven by the voice of the customer!  

Led by Donald Ross and Ellen Prihodko, this workshop will outline the basic knowledge and tools you need create a stimulating immersion experience and guide your innovation team to develop ideas and concepts to fill your pipeline.

• Practical -  you'll walk away with tools and processes that you can apply tomorrow!  

• Transformational -  you'll find yourself listening to customer needs and creating stronger ideas, concepts, and solutions

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