Join Innovare at the 11th Annual Voice of the Customer Conference

Innovare is proud to be a sponsor of 2008's premier Voice of the Customer event.  Why?  Because new products succeed only about 20% of the time, and it doesn't have to be that way.  The new product success rate can be dramatically increased, in our experience well over 50% when the Voice of the Customer is used. 

Numerous front end techniques have been tried, and tried again, from open innovation to internal brainstorming sessions - the options are vast.  It is now proven that implementing efficient and effective Voice of the Customer techniques such as Innovare's Vocal Insights^®, customer needs discovery process within a project can dramatically improve your success rate.

Come listen to the latest industry study conducted by Bob Cooper and Scott Edgrett that demonstrates that the Voice of the Customer holds the most vital insights to generate profitable new products and services.

Don't miss our Case Study, Creating Great Consumer Experiences presented on Tuesday, December 9th session at 1:30 - 2:15

Co-Presented by:

Donald Ross, PhD, MBA, President, Innovare Inc.

Nick Kompare, Director, Strategic Marketing and Innovation, Excellus BlueCross BlueShield

We are excited that the 2008 program focuses on User Experience Design and Innovation.  And Innovare has a great case study co-presented with Excellus BlueCross and BlueShield to share with you!

Our case study will show you how to move beyond simple customer requirements to helping your organization take a deep dive to engage and connect with your consumer and create great new experiences.

This session will focus on how Excellus BlueCross BlueShield is using the Voice of the Customer to expand the health plan's value proposition beyond just a payer of medical claims.  The presentation will take you through how Excellus used a comprehensive customer immersion process to more fully understand consumer challenges and unmet needs.  That immersion enabled their cross functional team  and the broader organization to clearly understand the consumers challenges and create new products and differentiating new experiences critical in today's marketplace.

Key "How-Tos" from the case study:

How to broaden the organization's focus from product development to delivering high-value consumer experiences

How to immerse a broad cross-functional team into the voice of the customer without placing a high demand on the team's most limited resource, their time

How to focus the organization's capabilities and creativity towards creating new interactions at all key touch points that differentiate the brand in the marketplace

We also hope you will join our President, Donald Ross and other thought leaders in the Tuesday, December 9th, 11:30 - 12:30 panel discussion:

When VoC Goes Bad

Despite everyone's best intentions, every VoC study does not result in a smashing success.  Hear VoC horror stories from consultants with cross-industry clients to uncover what might have caused a project to be less than effective and what could have been done to ensure success.