Understanding Your Customer's Needs - Getting Beneath the Surface

Innovare's Vocal Insights® Workshop

as presented at the  6th Annual Voice of the Customer Conference
December 8-10, 2003
Sonesta Hotel & Suites Coconut Grove Hotel, Miami, Florida

During December of 2003, The Institute for International Research (IIR) and The Product Development Management Association (PDMA) teamed up to create the premier Voice of the Customer Event, incorporating VOC findings throughout the value chain, from new product development and brand strategy to product launch in B2B or consumer markets.  This conference focused on how to achieve customer-inspired product development, innovation and brand creation throughout the value chain by engaging project teams directly with customers. 

Prior to the main conference Innovare led the premier pre-conference workshop on groundbreaking VOC tools and techniques.  Dr. Donald Ross, President of Innovare, Inc., and Beebe Nelson, co-creators of Vocal Insights® , guided workshop participants in uncovering their customer's latent and future needs and applying that knowledge to drive customer-centered innovation.

Competitive advantage comes from getting beneath the surface to the tacit needs, the ones that even your customers are not yet aware of. Our Vocal Insights and Fuzzy Front End workshops will introduce you to tried and trusted methods and the most advanced techniques for: listening, observing, and distilling information from your customers, creating a shared understanding about your customer's needs across the innovation team and your organization, and for driving the creating of innovation solutions that directly address the key customer needs.

Practical and transformational, our workshops will help your teams develop new skills and capabilities from setting up and implementing a Vocal Insights project through creating new customer driven solutions.  Whether your goal is to enhance or extend the lifecycle of your existing products, drive a strategically repositioning, create new product or services, a even driving breakthrough opportunity, our workshops will enable your teams.

Check Out Our Exciting Vocal Insights®  and Front-End Training Workshops:

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