Customer and Market Research

Our customer and market research creates insights and new knowledge to guide innovation.  We conduct qualitative discovery and evaluative research to inform idea generation and refine innovation concepts.  We move through innovation projects providing quantitative validation to support innovation decision making.

Innovare's consultants are highly skilled researchers.  Our research designs, execution, and robust analysis will give you key insights to develop and the confidence to introduce your innovations.

We custom design each project to address your specific decision making needs.  Call us for a competitive quote.

Qualitative Insights Development and Theory Building:  

We believe that the art of the interview is critical for qualitative research success.  That combined with our ability in handling that tough recruit along with our comprehensive grounded approach to qualitative data analysis enable us to deliver deep consumer and customer insights more common vendors fail to deliver.

We provide full project support in the following research approaches:

• Capturing an insiders view of through Ethnography
• Voice of the Customer using our Vocal Insights process for discovering customer needs
• In-depth consumer,  professional,  expert,  and executive interviews
• Focus groups

Quantitative Validation and Hypothesis Testing  

We support decision making through comprehensive quantitative measurement and validation ensuring statistical reliability with an eye for cost containment.

• On-line, phone, and in-field
• Attitude and use
• Product & concept testing
• Optimization
• Market segmentation
• Pre-post  evaluation
• Customer satisfaction

Cross Industry Focus

We provide business-to-business and consumer market research in a wide range of industries verticals including:

Food, food service, health care, chemical, medical devices, financial services, education, publishing, insurance, electronics, equipment, building and construction, retail among others 

Our custom research approach provides fresh perspectives and new
knowledge you can leverage for business success.

©2001- 2009 Innovare, Inc. All rights reserved.

Innovare and Vocal Insights are registered trademarks

 of Innovare, Inc.