Our Ethnographic Deliverables

A primary reason for conducting an ethnographic study is to establish new insights or  ways to looking at the market, the consumer, or the customer to drive innovation.  However, there is a problem.  It's well known that changing deeply rooted existing mental models is a major organizational barrier to innovation. 

Our process and deliverables are designed to help overcome that problem.  We provide a menu of highly effective ways for creating and sharing the new knowledge regarding the focus of the study.  These range from using a highly participatory data collection process where client team members get into the field with us if they are available, to production quality digital video documentaries prepared by our seasoned TV and documentary producer.

Our deliverables create new mental models that encourage innovation team cohesion, cross organizational understanding and buy-in for the discoveries, clarifying innovation direction and implementation.

Our process and deliverables can include some or all of the following items:

• Top-line reports with quick written feedback

• Final reports with an executive summary and detailed findings in Word and PowerPoint formats

• Participatory data collection process allowing client team members into the field along with the Innovare researcher

• PowerPoint presentation with imbedded audio or video clips

• Photographic essays

•  Production quality digital video documentaries such as “Subject Profiles" or "A Day in the Life” bringing the subject’s world into you organization

• Immersion workshop that engages your team and key stakeholders into the discoveries as they participate in developing a new mental model for the organization

• Final presentations of findings, recommendations, and actionable next steps

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