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A well developed and articulated strategy unites R&D and Marketing and focuses their combined innovation efforts towards a portfolio of high value opportunities. Innovare supports strategic managers, R&D, and innovation teams responsible for taking the long view, charting the course and delivering high levels of innovation. We develop innovation strategy by providing strategic business and technology research as well as applying our front-end process towards strategy formulation. Strategic Business and Technology Research Front-End Process for Strategy Formulation
Strategic Business and Technology Research Defining innovation and technology strategy, evaluating innovation opportunities, anticipating the trajectory of new technology, leveraging scientific advances, influencing policy change, and developing responses to divergent market conditions are all key parts of the front-end of the innovation process. We use an inductive process to business and technology strategy development and let the data we gather during discovery research shape our thinking from the bottom up. This approach allows us and our client team to create new conceptual frameworks and new strategic insights. This is in contrast to a deductive approach many consulting firms take where the fit the data into preexisting generic theoretical frameworks that may not be right for your situation. Innovare provides a range of strategic business and technology tools. Business Strategy Tools
Technology Strategy Tools One of the most powerful tools in our toolbox is our Tech Explorer service. The Tech Explorer is an R&D driven process with support from marketing. It brings a higher level of connection between R&D activity, advances in science and technology, the competitive market, and customer's needs. It provides input for technology planning, and helps focus subsequent concept development to be consistent with the technology possibilities. Complementing our Tech Explorer are several other powerful tools.
We bring a balance of rigorous analytical, creativity and hands-on experience in the application of the tools in our tool kit. Our case study with Bayer Material Science provides a good example of the application and value of our strategic business and technology research services.
Front-End Process for Strategy Formulation We identify market opportunities, key customer needs, and link technical capabilities to customer requirements to create an integrated market, product line and technology strategic plan for implementation. Identify Market Opportunities During our Market Drivers process, we segment the market and identify competitive factors by interviewing industry experts, customers, and stakeholders and studying secondary sources to define the key market drivers and opportunity areas for innovation. Discover Customer Needs Our Vocal Insights® process discovers the key customer needs and creating a foundation for strategic decision making. Opportunity areas are identified and customer needs translated into requirements for differentiation and market success. Link Capabilities and Opportunities We map your capabilities and link them to customer requirements. This process allows us to identify gaps where customer requirements are not supported by current capabilities. Our Tech Explorer helps identify new technology and capabilities that can satisfy the unsupported customer needs. Creating the Innovation Strategy We work with you to create an integrated plan for product and technology development and product line plans. This begins during our Innovare Greenhouse workshops where we co-create a portfolio of strategic and tactical level new product and technology concepts. These become our building blocks to develop the innovation strategy. The concepts are refined and placed within a strategic portfolio framework considering value creation, strategic intent, level of innovation and market impact. Product and technology development and product line plans are envisioned. The final outcome is a clearly articulated innovation strategy that aligns the organization and prepare for system wide innovation implementation. Our three-phased TriCept front end of innovation process fills your innovation pipeline with a portfolio of high value-opportunities.
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