Innovation Strategy

A well developed and articulated strategy unites R&D and Marketing and focuses their combined innovation efforts towards a portfolio of high value opportunities.  Innovare supports developing innovation strategy for organic business growth by identifying market opportunities, key customer needs, linking technical capabilities to customer requirements, and creating an integrated Market and Technology plan for implementation.

Identify Market Opportunities -  During our Market Drivers process, we segment the market and identify competitive factors by interviewing industry experts, customers, and stakeholders and studying secondary sources to define the key market drivers and opportunity areas for innovation.   

Discover Customer Needs - Our Vocal Insights® process discovers the key customer needs and creating a foundation for strategic decision making.  Opportunity areas are identified and customer needs translated into requirements for differentiation and market success.

Link Capabilities and Opportunities—We map your capabilities and link them to customer requirements.  This process allows us to identify gaps where customer requirements are not supported by current capabilities.   Our Tech Explorer  helps identify new technology and capabilities that can satisfy the unsupported customer needs.  

Innovation Strategy through Market/Customer/Technology Integration - We work with you to create an integrated plan for product and technology development and product line plans.  This begins during our Innovare Greenhouse workshops where we co-create a portfolio of strategic and tactical level new product and technology concepts.  These become our building blocks to develop the innovation strategy.  The final outcome is a clearly articulated innovation strategy that aligns the organization and prepare for system wide innovation implementation.  Our three-phased TriCept process fills your innovation pipeline with a portfolio of high value-opportunities.

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