Market Research

Innovare's skilled researchers offer a range of well-designed research and robust analysis to give you  insights into the market and  confidence in the research results. We custom design and implement research to address your specific decision making needs.

We apply grounded and projective qualitative techniques, creating deep consumer insights common approaches fail to deliver. We support decision making through comprehensive quantitative measurement and validation utilizing techniques that ensure validity and reliability with an eye to cost containment.

Our research supports decision makers who focus on marketing strategy, branding, positioning, product and service development, marketing communication, and on-going market management.

Cross Industry Focus

We provide business-to-business and consumer market research and have conducted studies in a wide range of industries including:

Food, beverage, health care, chemical, medical devices, education, nutrition and health, public policy, publishing, insurance, plastics, industrial gases, oil, energy services, metal fabrication, steel, and home building. 

We offer a wide range of techniques:  

Qualitative

• Ethnography
• Vocal Insights, our best practice
  Voice of the Customer process
• In-depth consumer and professional interviews
• Diads and Triads
• Focus groups
• Grounded qualitative data analysis

Quantitative

• Attitude and use research
• Product & concept testing
• Sensory evaluation of foods &  beverages
• Optimization
• Market segmentation
• Pre-post advertisement evaluation
• Customer satisfaction
• Central location, intercept, phone, and mail capabilities

Our custom research approach provides fresh perspectives and new
knowledge you can leverage for business success.

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