Tech ExplorerSM

Leapfrog the competition by linking science and technology to customer needs

Innovare's Tech Explorer workshops provide a forum for experts and lead users to explore with you existing and evolving technical capabilities that can fuel innovation.

The Tech Explorer is an R&D driven workshop with support from marketing. The process brings a higher level of connection between R&D activity and the customer's needs, provides input for technology planning, and helps focus subsequent concept development to be consistent with the technology possibilities.

The premise behind Innovare's Tech Explorer is that advances in science and technology have a profound impact on customer attitudes and needs. Further, companies that can anticipate how to link evolving technologies to latent customer needs create opportunities with increased competitive insulation.  

Following Innovare's Vocal Insights® research we engage the development team in a science and technology exploratory designed to identify enabling capabilities that can address the customer's needs. The goal is to identify and leverage key technologies that can be available today or will evolve during the planning period.

Typically, our Tech Explorer workshops include a diverse group of people from inside and outside your organization. Outsiders may be key suppliers, specialists in related fields, lead users or researchers whose work could impact your industry. Insiders may include members of your R&D, engineering, and marketing teams.

We immerse the team into the customer needs and how the science and technology will develop in the future. We follow that by brainstorming for implications and possibilities for linking technology to the customer needs. The team crafts key insights, ideas and possible scenarios to spark new directions in strategy, technology planning, and concept development. We use the outputs from the Tech Explorer as key insights to focus our Innovare Greenhouse.

Read a case study about how Tech Explorer helped.

View how we apply the Tech Explorer to developing Innovation Strategy for technology driven businesses - Innovation Strategy 

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