Voice of the Customer and Front End Team Training

Because Innovare's research and concept development techniques are designed to leverage the strength of multi-disciplinary teams, we often get requests from customers to provide training.

We provide  cross-functional team training in our Tricept front end approach and our Vocal Insights® voice of the customer process to support our client's ongoing innovation efforts. Training sessions can last from a few days to several months, depending on the size of your organization and the depth of training needed.

We approach team training on two levels:

Preliminary Skills Development

Through one- to three-day workshops we provide an overview and develop within your team the primary skills to design customer research, develop research instruments, practice open-ended interviewing, develop a shared understanding of customer needs, and create customer-driven concepts for innovation.

In-Depth Experiential Learning

Through client-defined live projects, we transfer our comprehensive approaches and full range of methodologies to your team by developing and implementing a custom front-end discovery project. The team learns by doing while delivering key insights on customer needs and developing a portfolio of real innovation concepts ready for implementation.

Practical and Transformational

Our workshops will help your teams develop new skills and capabilities, from setting up and implementing a Vocal Insights® project through creating new customer-driven solutions following our TriCept front-end process.

Whether your goal is to enhance or extend the lifecycle of your existing products, drive a strategic repositioning, create new products or services, or even define breakthrough opportunities, our workshops will enable your team to be self-sufficient for on-going innovation.

View the Benefits of Our Training

Please contact us to discuss your innovation training needs.