TriceptSM

Fill Your Pipeline with a Portfolio of High Value Innovations

TriCept is Innovare’s three-phase process for strategy and concept development in the front end of innovation. Using a triangulation approach, innovation teams uncover insights and create new product and service opportunities based on a deep understanding of three key areas: market drivers, evolving capabilities and technologies, and customer needs.

The Three-Phase TriCept Process

We facilitate the creation of an innovation knowledge base from which high value ideas and concepts are derived. Our discovery process explores three key knowledge domains:

Phase 1. Engage your Team with Discovery Insights 

Through custom research and discovery workshops, we systematically explore and define market drivers, customer needs, and evolving technologies and capabilities to define discovery insights that fuel strategy and concept development.

  Phase 2. Distill the Insights into Ideas and Concepts

The discovery insights are used as catalysts for creating new concepts during an informed idea-generation process. We deliver a range of ideas and concepts for new products, technologies, and innovation strategies.

 Phase 3. Refine and Validate Your Concepts for Implementation

A strategic synthesis and recommendation are developed and we gain buy-in by addressing stakeholder and organizational needs. During team and customer workshops, we focus on defining the product, technology, and organizational capabilities required to implement the recommendations. We align features with customer requirements, understand customer adoption, estimate the market opportunity, and build a case to prove the propositions.

We work with our customers to deliver robust portfolios of innovations that drive profitable growth

We've help create over a billion of dollars in annual revenues from new products and services using our TriCept process.  Our approach applies across industries and is adaptable to most innovation environments.  We have driven innovation success to new venture startups to mature global businesses creating value through customer-centered innovation. 

Our Process Foundation

• Delivers better opportunities through a systematic triangulation discovery approach

• Uses cross-functional team immersion efficiently enabling members to quickly understand customer problems and focus on creating solutions

• Uses an informed-idea generation approach that dramatically increases the strength and value of concepts and strategies

• Draws from proven team creativity techniques to imagine new ideas and shape them into viable new concepts

• Brings in a strategic portfolio perspective to shape and refine recommended innovation opportunities

• Provides strong organizational alignment around innovation opportunities, reducing implementation barriers.

Read a case study about TriCept.

 Download our Tricept flyer.

View how we apply the TriCept framework to developing Innovation Strategy for technology driven businesses - Innovation Strategy