We are proud to share some of our work with you.  We have case studies in newsletters and quick cases that describes some of our work.  You can view or download them as PDFs. 

We also have three SlideShares that you can review online.  These are PowerPoint presentations originally shown at Product Development and Management Association (PDMA) conferences.  They were prepared and presented by Don Ross in collaboration with his clients at Bayer Material Science,  Excellus Blue Cross Blue Shield, and Sealed Air. 

Foundations Newsletters


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This newsletter provide examples of our innovation approach in three very different markets.

  • Xerox: we provided our Vocal Insights service to help them understand the challenges their customers faced when adopting new commercial print technology.
  • Harvard Pilgrim Healthcare: we leveraged Vocal Insights to help them redefine their course and focus on their customer's need for empowerment when navigating their healthcare.
  • Praxair: we provided experiential training of our entire front end of innovation approach to 60 scientists, engineers and business professionals in four different industrial markets .


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Entering New Markets is a front end case study featuring Bayer Material Science.  We provided training and facilitated their polycarbonate business innovation team on our full front end approach.  We take a deep dive into their target building and construction market, developed their innovation strategy, a portfolio of innovation concepts and a technology and commercial roadmap for building the business.


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Creating Great Consumer Experiences is a Vocal Insights case study with Excellus Blue Cross Blue Shield.  This provides a great example of our customer needs discovery and immersion process for large cross functional teams with many stakeholders that must take ownership of the results and implement the recommended innovations. 


Contact us to schedule a free webinar on the front end of innovation for your team!


SlideShare Presentations


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Vocal Insights and Innovare Greenhouse Applied at Excellus Blue Cross Blue Shield

This Slideshare complements the case study above.  It provides a full description of how we conducted our Vocal Insights project with Excellus Blue Cross Blue Shield then create a range of exciting innovation concepts during an Innovare Greenhouse workshop.  It was presented by Excellus Blue Cross Blue Shield's  Director of Strategic Marketing, Nick Kompare and Innovare's Don Ross at a PDMA's Voice of the Customer conference.


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Tech Explorer Applied at Sealed Air

Sealed Air's Technology Scouting leader, Blaine Childress and Innovare's Don Ross presented their work at the PDMA's Innovate Carolina conference.  This was a food packaging exploratory that led to several patents and competitive innovations.


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Our Full Front End Applied at Bayer Material Sciences

Bayer Material Science's Director of Innovation, Ken Schwartz and Innovare's Don Ross team up to Find Lasting Value in the Building and Construction Market.  This project developed the foundation  for Ken to jump start their North American business.


Quick Cases


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Exploring Public Education Environments for Pearson Education


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Learning How to Stay Ahead of the Competition for Colony Homes


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Creating the White Cranberry a New Product Platform for Ocean Spray