Vocal Insights Innovare's Voice of the Customer

The essence of innovation is to provide solutions that address customer needs better than anyone else. Voice of the customer helps you identify and truly understand customer needs so you can focus your organization towards the key problems to be solved in the customer's environment.

Vocal Insights is a team oriented customer research process to guide developing new products, services, and experiences that excites your customers. It gets below the surface of the customer's language, explores their motivations, perceptions, and experiences and uncovers their spoken and unspoken needs.

Based on the principles of Voice of the Customer and ethnographic research, Vocal Insights combines in-field, on-site observations with in-depth interviews. We complement the in-field work with on-line qualitative approaches to help manage project costs.

We draw customers out to reflect on their experiences, tell stories, and provide descriptions and examples of what excites them and what challenges they face. All within context of their daily business or personal lives.

Team Immersion Enhances Effectiveness

One of the unique features of Vocal Insights is how we immerse your team to enhance their innovation effectiveness.

We engage your team in a "hands-on" Immersion workshop. Your team interacts with the VOC data by processing the customer's voice into an organized framework that clearly identifies the customer's perceptions, values and contextual needs.

Immersion creates an "almost like being there" experience for team members. It imbeds the customer experience knowledge deep within the team providing a foundation for ideation.

We establish a clear prioritization of customer needs and generate "problems to be solved" statements and customer Need Insight Storyboards. These become key inputs and targets for solution development.

Voice of the Customer Training

We provide comprehensive Vocal Insights training to innovation and Six Sigma teams through our experiential learning process. Visit our VOC training page.

Align the Team and Accelerate Innovation

Here is what happens when you use Vocal Insights:

Our approach generate fresh customer need insights and instills passion for customer- centered innovation throughout your organization.
We immerse your innovation team and stakeholders into the customer's environment, enabling them to create a shared understanding of key customer needs. That process provides focus on the problems to be solved and where to apply the team's creativity and innovation expertise.
No more endless debates or second guessing. With the team and broader organization aligned on the customer need problem statements the innovation process is faster, more efficient, and much more effective.

Whether you're in an emerging business or a mature industry, Vocal Insights can help your team look at your customers in a completely new light. Once the innovation team has a deep understanding of customer needs, they create better new products and services. And the best way for the team to get that understanding is through comprehensive Voice of the Customer approaches.

Check out our video and case studies to see and hear what

our customers say about Vocal Insights!

Innovare and Vocal Insights are registered trademarks

of Innovare, Inc.