Voice of the Customer and Front End Team Training

Because Innovare's approaches to innovation are designed to leverage the strength of multi-disciplinary teams, we often get requests from customers to provide training.

We provide cross-functional team training in our front end of innovation approach and our Vocal Insights® voice of the customer process to support our client's ongoing innovation efforts.

Training sessions vary in scope from 1/2 day introduction workshops, to a few days for preliminary skills development, and up to several months for a full experiential learning program. 

Preliminary Skills Development

Through one- to three-day workshops we provide an overview and develop within your team the primary skills to design customer research, develop research instruments, practice open-ended interviewing, develop a shared understanding of customer needs, and create customer-driven concepts for innovation.

In-Depth Experiential Learning

Through client-defined live projects, we transfer our comprehensive approaches and full range of methodologies to your team by developing and implementing a custom front-end discovery project. The team learns by doing while delivering key insights on customer needs and developing a portfolio of real innovation concepts ready for implementation.

Practical and Transformational

Our workshops will help your teams develop new skills and capabilities, from setting up and implementing a Vocal Insights® project through creating new customer-driven solutions following Innovare's front-end process.

Whether your goal is to enhance or extend the lifecycle of your existing products, drive a strategic repositioning, create new products or services, or even define breakthrough opportunities, our workshops will enable your team to be self-sufficient for on-going innovation. 

Drive Cultural Change

If your training goal is to drive cultural change towards market and customer centered innovation consider our sequenced train the trainer approach.  We sequence two or three innovation teams through our experiential training program with team leaders taking on the role of future trainers.  This provides the critical mass or momentum to instill customer-centeredness throughout your organization driving cultural change.