Concept Development at the Innovare Greenhouse

If your goal is to develop strategy, create new products and services concepts, or define new ways to delivery great customer experiences, then the Innovare Greenhouse is the tool you need. 

During Innovare Greenhouse workshops we facilitate cross-functional teams using an  informed ideation process delivering fully developed innovation concepts.

What is informed ideation?

Informed ideation means that we immerse the team into key insights prior to idea generation.  Immersion typically involves transforming your research findings and problem definitions into simple communication devices like storyboards or short team briefings.  We share the insights with the team members before the Greenhouse workshop.  That helps ground the team so their ideas are stronger and more focused on the key issues and opportunities. 

Our Cornerstones for Effective Ideation

Team Composition - We enlist a diversity of minds for better creative problem solving 

Team members with a diversity of backgrounds and experiences encourages out-of-the-box thinking and creates stronger ideas.  We help you establish a team that is a blend of cross functional participants and sometimes invited customers, suppliers, consumers, or trained brains who can stir up the session. 

Insights Immersion - We immerse the team so they create stronger concepts 

We inform team members prior to idea generation by immersing them into key insights. We help you transform your research results into insight storyboards or other stimuli to help focus the sessions.  Better preparation leads to better focus and more targeted ideas.

Creative Climate - We ensure the right climate for creative and developmental thinking 

We've facilitated hundred of sessions among a broad range of teams.  Critical to successful team ideation is a creative and safe environment that stimulates new ideas and nurtures those ideas into viable opportunities. 

Concept Development Tools - We spark creating beginning ideas and build them into achievable concepts

Our creative team processes help members make connections, see the possibilities, and break out of the ordinary.  We use a range of creative tools to generate beginning ideas.  We select the strongest ideas based in the team's energy and excitement.  Then using the power of development thinking we shape the beginning ideas into working concepts. 

Innovare Facilitator Role

We work with your team leaders managing the process and facilitating the sessions.  That allows your team to focus on the content.  We manage the environment keeping it fun, engaging, and the team productively focused on the task of creating actionable solutions.    We don't leave you with just hundreds of ideas and no clear direction on how to make them happen. We work to shape the strongest beginning ideas into viable solutions with solid action plans for implementation.

Call us to find out more about the Innovare Greenhouse at 617-479-3818.